Kendra Scott WEL Institute

Women’s Summit 2020, International Women’s Day 2021 & Pitch Competition 2021

Art Director at RED VELVET | Austin, TX

Building community, empowering, and equipping women with the right tools to succeed are the pillars of this entrepreneurial institute. Merging two very different types of brands, Kendra Scott and The University of Texas at Austin, we had to work with existing brand guidelines and color palettes to create a balance that allowed the institute to have strong branding on its own. Through custom event logos, iconography, and playful animations, we created three strong events that targeted students and the community. We worked closely with student interns and advisory boards, along with key stakeholders to concept, design, and produce.

Event Branding, Registration, Virtual Platform Design, Custom Iconography, Video Artwork & Direction, Email Campaigns